As the leader in construction websites, we must stay ahead of the curve and always look for new ways to innovate and deliver high quality websites for our clients. Part of our effort to stay innovative and ahead of the curve involves client research. Our client research has allowed us to discover some great construction […]
In the world of remodeling, competition is fierce. In most cities across the U.S., there are many talented contractors vying for local jobs, from intricate home remodels to commercial construction projects. In the modern digital age, how can you elevate yourself above the competition? The key may be in your remodeling company’s digital marketing strategy, […]
Feel like your contractor website isn’t doing as much justice as it should? Imagine a website that attracts qualified leads, makes a valuable impression, and closes the deal – all in one seamless design. While that’s the goal of many, a fair number of construction websites don’t pack enough punch to make a real difference. […]
Regardless of the industry you’re in, social media marketing can be an extremely overwhelming undertaking. For those in the construction business, it can be an entirely foreign concept. Since your core business doesn’t directly relate to surfing Facebook and snapping photos for Instagram, it makes sense to create a streamlined process for maximum impact and […]
Research from the Farnsworth Group reveals the specific types of information visitors to a construction website want to see most. It follows that as a business owner, you should provide that information. With approximately 20 percent of potential clients making contractor hiring decisions based on data they gather online, it is important that your website […]
Each year brings new technologies and trends that change the way general contractors and construction businesses market their services online, and 2016 is no exception. Internet marketing techniques and best practices for designing and promoting websites are constantly evolving. Here are our top marketing tips for maximizing your site’s potential and implementing new strategies while […]
When it comes to effectively marketing any business, online visibility is crucial. This applies just as much to construction companies as to any other type of business. After all, search engines are the modern day equivalent of the yellow pages. If your construction business doesn’t pop off the page — or, in the case of […]
Like many construction company owners, you may assume that there’s no point in creating a blog for your business. After all, construction-related topics don’t lend themselves to fun, engaging posts. Or do they? If this mindset sounds familiar, it’s time to rethink things. In this day and age, no business can afford not to engage […]
On February 26, 2015 Google Announced That Mobile-Friendly Websites Will Rank Higher on Search Results. Starting April 21, 2015 we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will […]
When it comes to contractor marketing there are many online strategies a construction business can implement to be successful. There are also many mistakes that can happen when marketing your construction business online. Here is our list of Do’s and Don’ts that can help you achieve better results with your contractor marketing in 2015. […]
Building citations for your construction business is key to getting visibility on local search results. It’s important to do it right from the start or you could end up hurting your business more than helping it. If you’re not sure how local search can help your business read our previous post about why local search is important for […]
Did you know that over 85% of people looking for local contractors start by searching online? Of these people searching over 60% are targeted at local search results. Based on Google’s market share we estimate that over 2 billion local searches happen each month on Google alone. 50% of mobile searches have local intent. 82% of […]
Google makes billions of dollars because of the complexity of Adwords combined with advertisers not fully understanding how to manage their campaigns. As you start to better understand how Google Adwords works you can start to benefit more from your search engine marketing efforts. Here is an infographic we put together that shows how Adwords works. Contractor […]
When it comes to WordPress there are a lot of themes and plugins you can use to build a contractor website. We put together a list of some responsive construction WordPress themes for you to consider. Remember, when going with a WordPress theme for your construction business keep in mind you will need to know how WordPress […]
Creating a new contractor website or re-designing your existing one should be a positive experience and successfully meet your objectives. In this article I will give you guidance on how to hire the right website designer for your construction business. Topics we will discuss in this article include: How to find a construction website designer The language we web designers speak […]