Regardless of the industry you’re in, social media marketing can be an extremely overwhelming undertaking. For those in the construction business, it can be an entirely foreign concept. Since your core business doesn’t directly relate to surfing Facebook and snapping photos for Instagram, it makes sense to create a streamlined process for maximum impact and […]
Research from the Farnsworth Group reveals the specific types of information visitors to a construction website want to see most. It follows that as a business owner, you should provide that information. With approximately 20 percent of potential clients making contractor hiring decisions based on data they gather online, it is important that your website […]
Each year brings new technologies and trends that change the way general contractors and construction businesses market their services online, and 2016 is no exception. Internet marketing techniques and best practices for designing and promoting websites are constantly evolving. Here are our top marketing tips for maximizing your site’s potential and implementing new strategies while […]
When it comes to effectively marketing any business, online visibility is crucial. This applies just as much to construction companies as to any other type of business. After all, search engines are the modern day equivalent of the yellow pages. If your construction business doesn’t pop off the page — or, in the case of […]
Creating a Social Media Content Calendar for a Construction Business
/in Social Media Marketing /by Aaron R. - CEORegardless of the industry you’re in, social media marketing can be an extremely overwhelming undertaking. For those in the construction business, it can be an entirely foreign concept. Since your core business doesn’t directly relate to surfing Facebook and snapping photos for Instagram, it makes sense to create a streamlined process for maximum impact and […]
Is Your Construction Website Giving Customers What They Want?
/in Web Design /by Aaron R. - CEOResearch from the Farnsworth Group reveals the specific types of information visitors to a construction website want to see most. It follows that as a business owner, you should provide that information. With approximately 20 percent of potential clients making contractor hiring decisions based on data they gather online, it is important that your website […]
Contractor Marketing: Do’s & Don’ts for 2016
/in Marketing /by Aaron R. - CEOEach year brings new technologies and trends that change the way general contractors and construction businesses market their services online, and 2016 is no exception. Internet marketing techniques and best practices for designing and promoting websites are constantly evolving. Here are our top marketing tips for maximizing your site’s potential and implementing new strategies while […]
Set Realistic Expectations for Effective SEO
/in Search Engine Optimization /by Aaron R. - CEOWhen it comes to effectively marketing any business, online visibility is crucial. This applies just as much to construction companies as to any other type of business. After all, search engines are the modern day equivalent of the yellow pages. If your construction business doesn’t pop off the page — or, in the case of […]