Building citations for your construction business is key to getting visibility on local search results. It’s important to do it right from the start or you could end up hurting your business more than helping it. If you’re not sure how local search can help your business read our previous post about why local search is important for contractors.
WHAT IS A LOCAL CITATION?
In SEO terms a local citation is simply a mention of your company on the web, this can include mentions with or without links to your website.
A complete citation consist of a NAP for your construction business.
N.A.P is one of the most important factors in local search, you want to make sure you have the same N.A.P on all local citations for your business. Without consistent N.A.P local search engines like Google wont rank you as well.
If your business address is 18736 North Wind Rd. Suite 101 you want to be sure it always reads that way. Do not list your business N.A.P in different ways on different sites.
It’s also a good idea to avoid putting keywords in your business name. Local search engines consider this spammy and don’t like it.
NOT ALL CITATIONS ARE CREATED EQUALLY
There is a large variation in the value certain citations give your business. Getting a N.A.P mention on a more popular website like the New York Times is far more valuable then a mention on a low ranking directory.
There are different factors to determine the quality of a citation and we put together a list of the top local citations for different construction trades. This list will show you the top 13 local citations a contractor should have, and it breaks down the top citation sites based on contractor trades.
To Get The List Please Enter Your Info Below
BUILDING LOCAL CITATIONS
Now that we understand the basic foundation of a local citation lets look at how to build them for your construction company. Building citations by yourself will take time and it can be a bit tedious but its well worth it in the end. Don’t outsource your citation building to someone on a freelance site, because they tend to make mistakes more often than not. Because consistency is so important if you plan to hire someone to do your citation building make sure to hire a reputable company like Contractor Gorilla.
- Get Our Free Citation List
- Open up Microsoft word and type your N.A.P information. This will allow you to copy and paste the exact same N.A.P information on all your listings.
- Start going through the list one by one submitting your business. (most sites are free some will require payment to be listed but you can skip them if you want)
- Create a spreadsheet to keep track of the sites you have listed your business on and save the usernames and passwords you use. This will be important if you need to update any information.
If your construction business is already listed on many local sites make sure to go through them all and correct the N.A.P for consistency. They all need to be the same…
If your business has any duplicate listings on the same site try to remove one of them. Duplicates are bad for local search efforts.
Never submit a listing to a site before checking to make sure you’re not already listed. If you’re listed and the listing is incorrect, claim it and update the information.
Make absolutely sure your name, address and phone number are squeaky-clean before you build any citations.
Building citations for your business will take time and you will also need to track them and update them on a regular basis. Contact us if you are interested in our Local Search Marketing services, we can help your business be found on local search.
Confident, creative and highly qualified interactive marketing and web design professional with 17+ years of distinguished performance in construction internet marketing, social media, SEM/SEO, branding, web design, lead generation and e-commerce.