Contractor Gorilla
  • HOME
  • WHAT WE DO
    • Construction Website Design
    • Contractor Marketing
    • Construction Logo Design
    • Content Marketing
    • Search Engine Marketing
    • Local Search Marketing
    • Landing Page Designs
  • OUR WORK
  • REVIEWS
  • CONTACT US
  • REQUEST CONSULTATION
  • Menu Menu
    What's a KPI

    How to use KPI’s – Website Analytic Formulas for Beginners

    October 8, 2013/in Analytics /by Aaron R. - CEO

    Below are some common website analytic formulas you can use to help measure specific KPI’s “key performance indicators” for your website. This is a basic analytic formula list as I will be posting more advanced formulas shortly. Keep in mind some KPI’s may not be relevant to your needs because calculated metrics are user-defined. If you have a request on how to calculate a metric not mentioned here post it in the comments or on my Facebook page and I will give you the formula.

    Analytics

    Bounce Rate (Percent)

    Single Access/Entries

    When a given page is the entry page, how often do visitors leave the site without accessing any other pages

    Weighted Bounce Rate (Percent)

    (Single Access/Entries) * (Page Views/Total Page Views)

    Same as Bounce Rate, but gives a higher value to pages that are viewed more often on the site, thus pushing your most popular pages with this problem to the top of the list

    Page Views per Visit (Numeric)

    Page Views/Visits

    What is the average number of pages per visit

    Page Views per Visitor (Numeric)

    Page Views/Daily Unique Visitors

    What is the average number of pages per unique visitor (daily uniques, weekly uniques, monthly uniques, etc.)

    Exit Rate (Percent)

    
Exits/Visits

    When a certain page is part of a visit, how often is it an exit page

    Entry Rate (Percent)

    Entries/Visits

    When a page is part of a visit, how often is it an entry page?

    Multi-Page Visit Entry Rate (Percent)

    
(Entries – Single Access) / Entries

    When a page is the entry page, how often does it lead to at least one other page

    Visits per Visitors (Numeric)

    Visits/Daily Unique Visitors

    What is the average number of visits per unique visitor (daily, weekly, monthly, etc.)

    Page Views/No Reloads (Numeric)

    Page Views – Reloads

    How many page views did a page get, not counting reloads, but counting Back button or additional path views to the page

    Reload Percentage (Percent)

    Reloads/Page Views

    What percentage of the page views were reloads of that page.

    Entry to Exit Ratio (Percent)

    Entries/Exits

    What is the ratio per page of how often it is the entry page vs. how often it is the exit page

    Average Order Value (Currency)

    Revenue/Orders

    Average revenue you earn per order

    Order Conversion (Percent)

    Orders/Visits

    What percentage of visits results in an order

    Buyer Conversion (Percent)

    
Orders/Visitor

    What percentage of visitors results in an order

    Checkout Conversion Rate (Percent)

    Orders/Checkouts

    What percentage of checkouts results in an order

    Checkout Initiation Rate (Percent)

    Checkouts/Visits

    What percentage of visits results in a checkout

    Average Order Size (Numeric)

    Units/Orders

    How many items are purchased in an order, on average

    Event Conversion (Percent)

    Orders/Event

    Used for tracking success events, what is the percentage of visits that result in that success event. (For example, registrations per visit, form completion per visit, download per visit, etc.)

    Product View Conversion (Percent)

    Orders/Product View

    What percentage of product views resulted in an order

    Abandoned (Numeric)

    Cart Adds – Orders

    How many cart additions did not result in an order

    Abandonment Rate (Percent)

    1 – (Orders/Cart Adds)

    What percentage of visitors added an item to their cart and then didn’t purchase it (This can be very interesting at a product level.)

    Abandoned Revenue (Currency)

    
(Revenue/Orders) * (Cart Adds – Orders)

    What is the general amount of revenue that has been abandoned (Revenue is based on the value of the average order.)

    Event Conversion Rate (Percent)

    Orders/Instances

    What percentages of instances (or setting the variable) resulted in an order? For example, when setting a Event upon internal search, what percentage of searches on this keyword resulted in an order?

    Campaign Conversion Rate (Percent)

    Orders/Click-throughs

    What percentage of click-throughs resulted in an order

    Revenue per “Action” (Currency)

    Revenue/Instances

    When an event is set when someone clicks something (like an internal promotion or specific navigation), this will show the amount of revenue that was a direct result

    Average Item Value (Currency)

    Revenue/Units

    What is the average revenue per item purchased

     

    Do you have a specific type of KPI you want to measure, ask away in the comments or maybe you have a KPI that you want to share.

    Aaron R. - CEO

    Entrepreneur with 18 years experience launching and managing successful tech companies. As seen in New York Times, Inc.com, Smashing Magazine, Home Advisor and other various mainstream media.

    Passionate about #seo #marketing #webdesign #socialmedia #blogging #family #texasbbq

    Tags: analytics, kpi's
    Share this entry
    • Share on Facebook
    • Share on Twitter
    • Share on Pinterest
    • Share on LinkedIn
    • Share on Reddit

    Grow Your Construction Business Online

    Join 3,000+ other contractors and submit the form below to start discussing your business goals with Contractor Gorilla.

    Latest Posts

    • The Ultimate Roofer SEO Guide: SEO for Roofing Explained
    • 27 Best Roofing Websites of 2022
    • HVAC Marketing Tips: Seven Ways to Boost Your HVAC Website in 2022
    • 18 Best Plumbing Websites of 2022
    • 43 Best Contractor Website Templates of 2022
    • 12 Best Remodeling Websites of 2022
    • 11 Powerful Landscaping Websites and Templates You Can Learn
    • How To Write a Killer Blog Post
    • 42 of the Best Construction Websites
    • Which Construction Website Builder is the Best For Your Company?
    Contractor Gorilla Reviews

    TOPICS

    • Analytics
    • Blog
    • Content Marketing
    • Lead Generation
    • Local Search Marketing
    • Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design

    ARCHIVES

    • May 2022
    • March 2022
    • February 2022
    • September 2021
    • August 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • April 2020
    • October 2019
    • April 2018
    • February 2017
    • January 2017
    • September 2016
    • July 2016
    • May 2015
    • March 2015
    • January 2015
    • July 2014
    • June 2014
    • May 2014
    • October 2013
    © Copyright 2022 All rights reserved. - Contractor Gorilla - (888) 603-6695
    • HOME
    • WHAT WE DO
    • OUR WORK
    • REVIEWS
    • BLOG
    • CONTACT US
    • SCHEDULE A CONSULTATION
    Top 10 Reasons Contractor Websites Fail My Website Sucks, Why? Lead Generation Construction Leads – A Waste or Just Wasted
    Scroll to top