To stay competitive in the construction industry, you need a strong web presence. This includes a business site with the some of the following qualities:
- A professional design and powerful functionality.
- A strong conversion rate, turning website visitors into customers.
- The best Search Engine Optimization practices.
Especially if you have little or no experience with web design for contractors, you may be thinking about using a website builder. A website builder is a platform that typically combines web hosting with site design and creation. Different platforms promise ease of use, gorgeous templates, and many features that promote your success, including SEO and marketing tools.
But are these construction website builders worth using?
Let’s have a look at 11 options and consider the good and the bad.
There are two main ways to use the wildly popular WordPress. One is as a content management system that you can upload onto many web hosts; this version is the self-hosted WordPress or WordPress.org. The second way to use WordPress is by sticking to WordPress.com, a site builder that combines WordPress software with its own hosting.
The free version of WordPress.com offers limited features. For considerably greater freedom, businesses either opt for one of the paid plans on WordPress.com or for a self-hosted site. That way, they enjoy an enormous range of templates and an ability to make substantial changes to their site’s appearance, functionality, and SEO-enhancing features. Numerous plugins are available for a range of purposes, including boosting page speed and collecting metrics on visitors.
- Widely used, regularly updated, and offers a huge array of features and design possibilities.
- Gives you control over the underlying code of your site and where you want to host it. Transferring to different web hosts is possible.
- Easy to change your site in response to your evolving business needs.
- Making the most of WordPress requires experience with design, coding and website building.
- If you’re opting for WordPress.com, you’ll need to pay at least $25 a month to access the features you need as a small business. With self-hosted WordPress, the content management system is free, but you need to purchase separate hosting and manage your site’s security more actively.
Businesses that want to build a site quickly and without the need for technical skills may lean towards Wix. You can choose from over 800 website templates that look professional and require no coding experience to implement. Some of the templates, such as this one, are specifically designed for construction and remodeling companies.
One feature that makes Wix stand out is Ascend, a suite of tools for marketing, SEO, and customer management. Ascend helps improve your site’s performance in local search results. Other tools, like a chat application and a contact form, may increase your site’s conversion rate.
If you use this website builder, your site will automatically be hosted on Wix’s servers. Consider what will happen when you run up against the constraints Wix places on you, including your ability to improve your site’s SEO and make it look good on mobile devices. If you want to move to another web host, Wix won’t allow you to export your site. You’ll need to recreate it from scratch at your new host.
- A range of applications that you can easily integrate with your site, including tools for improving search performance and customer engagement.
- Numerous templates that are easy to install and tweak.
- An inability to export the site from Wix.
- Limitations to changing appearance. For instance, once you build your site using one template, you can’t easily switch to another template without redoing the site.
- Pages may load too slowly, and you may not be able to successfully implement more advanced SEO techniques.
- Difficulties with the mobile version of your site; Wix has limitations in responsive design.
SquareSpace can be an elegant and convenient choice for businesses. SquareSpace templates have a clean and lovely look, and they’re often geared towards showcasing photography. These qualities can work well for a construction company that wants an aesthetically pleasing site with photos that highlight outstanding projects. Furthermore, SquareSpace sites smoothly implement responsive design, allowing them to work well on screens of any size.
Other noteworthy features include integration with a variety of social media platforms, such as Facebook and Instagram. Depending on the plan you choose, SquareSpace also offers SEO tools and the ability to launch an email marketing campaign.
The main drawback to SquareSpace is the relatively limited freedom to truly make your site look unique and improve its SEO performance. Furthermore, there are restrictions on what you can export from SquareSpace if you choose to switch to a different platform.
- Beautiful templates that highlight photos to great effect.
- An array of tools for blogging, email marketing, and other functions.
- If you leave SquareSpace, you can’t export all of your site’s content.
- Templates are easy to tweak but difficult to modify in a major way.
- Like many other website builders, SquareSpace often struggles to give businesses sufficiently quick times for page loading.
One of the main attractions of Weebly is affordability. With the cheapest paid plan, which is currently $6 a month, you already receive access to certain SEO tools and an ability to capture leads on your site with a customizable form.
This platform has dozens of responsive themes. Weebly also offers numerous apps that can integrate with your site. However, the apps have largely garnered mixed reviews and may be glitchy.
Building with Weebly automatically gains you their free web hosting and security features. In contrast to many other site builders, it’s possible to move your site from Weebly to WordPress. However, you may still encounter difficulties with migrating your site, including issues with URL structures.
- An attractive, affordable option for businesses on a tight budget.
- Fairly easy to set up and tweak a site.
- Limitations to what you can change about your site.
- As your business grows, you’ll probably feel as if you’re outgrowing the platform, especially if you aren’t using any of its e-commerce features.
- Migrating the site to WordPress is possible but difficult.
GoDaddy Website Builder
Many businesses buy domain names from GoDaddy or use the company just for web hosting; for example, GoDaddy is an option for a self-hosted WordPress site. Another possibility for businesses is to use GoDaddy’s website builder, the company’s proprietary software for designing and constructing sites.
The site builder promises a selection of templates and an ability to make your site go live in a short amount of time. For a little over $10 a month, you begin to get some SEO and marketing tools. However, many of the features are more useful for an e-commerce site than for businesses offering construction and renovation services.
The website builder heavily limits you in what you can do with your site’s design, functionality, and SEO-boosting features. Also, page loading can be too slow for top SEO performance. What’s more, when you decide to move away from GoDaddy, you won’t be able to export any site made with their website builder.
- Easy to get your site up and running.
- Websites look professional on both desktop and mobile devices.
- Heavy limitations on modifying the site, integrating it with other apps, and implementing advanced SEO practices.
- Can’t export any site made with the website builder.
If you choose Duda, your site will get hosted on Amazon Web Services, which is secure and has good uptime. Another benefit to using Duda is how it automatically optimizes your site for Google PageSpeed; faster load times for pages is beneficial for SEO.
Duda offers an array of beautiful and mobile-friendly templates that you can further edit. Working on the site requires no knowledge of coding, and you can launch your site fairly quickly. Plus, Duda offers various features that help with SEO and customer relations.
However, if you want to cancel your Duda account, exporting your site won’t be possible. Choosing Duda means working within the platform’s constraints.
- Secure sites with good uptime and page speed, all hosted on Amazon’s servers.
- Easy to quickly design and launch a beautiful and responsive site.
- Somewhat pricey compared to other website builders with similar features.
- Limitations to how you can modify your site.
- SEO and marketing features aren’t particularly impressive.
- Can’t export your site.
Webflow is a high-quality website builder, but it isn’t the best choice for people who have no previous experience with site creation. If you’re hoping to launch a site on your own, Webflow isn’t as simple to use as Wix, for instance. And the cost of certain plans or special templates may be too steep for what you need.
Compared to many other site builders, Webflow allows you more control over your site’s content. You enjoy a great deal of freedom to customize your site and work with the underlying code. If you want to move away from Webflow and establish your site on a new host, you’ll be able to export much of the content.
- A robust platform with responsive templates, many options for customization, and more control over the underlying code.
- Some important SEO features, such as automatically generated sitemaps.
- Automatic site backups and solid security.
- Not the best choice for people with no experience in web design.
- No live chat or phone support.
- Can be pricey without necessarily offering an overall better package than competitors.
There isn’t anything truly awful about this website builder, which is offered by a company based in Latvia. But there isn’t any compelling reason to choose it over other options.
Mozello offers some decent templates, a customizable contact form, and integration with Google Maps and Google Analytics. It’s also relatively cheap. However, it doesn’t give you anything unique in terms of site design, functionality, or SEO.
- Straightforward, no-frills platform.
- The ability to create multilingual sites.
- Limited features, and the ones offered are more useful for a small online store than for a construction business.
- The site editor may be difficult to use, because there’s no drag-and-drop functionality.
Constant Contact Site Builder
Constant Contact is best known for being an email marketing service, but it has also branched out into website building. The site builder has certain expected features, including responsive templates and some SEO optimization. Constant Contact also promises speedier page loading.
The main issue with this website builder is that it’s relatively new and doesn’t offer the breadth of features and flexibility that characterize some of the more established site builders. However, if you buy one of the more expensive plans, you’ll get access to a greater number of marketing tools.
- Integration with powerful email marketing tools.
- Designing and launching your site should be a quick process, and it doesn’t demand coding experience.
- Templates and other features aren’t remarkable.
- Glitches can make the site builder frustrating to use.
Divi is a highly rated and widely used page builder that works with WordPress software.
There’s an overwhelming number of things you can do with Divi, including choosing from an enormous library of layouts and integrating your site with tools for marketing, SEO, and website conversion. A split-testing feature allows you to check the efficacy of different design choices for each page; you can test if a change you’ve made has resulted in greater customer engagement.
Buying it for one year costs $89, but you can purchase lifelong access to it for $249. Considering all of its features, this is a good deal and may prove an excellent investment for a WordPress-based site.
- Usable for beginners while also giving experts a lot of flexibility to experiment with and modify each page.
- Along with the enormous number of layouts and integrated tools, the features include modules for different site functions, such as a prominent call-to-action message or a portfolio showcasing your renovation photos.
- Excellent customer support.
- Difficult to navigate through all of the possibilities without professional guidance.
- Without some additional interventions, Divi may slow down your site.
Like Divi, Elementor is used with WordPress. It’s a plugin that overrides the more basic WordPress editor with a page builder that allows you to produce more complex and exciting sites. Although Elementor works best at the hands of people experienced with web design and coding, it’s also possible to dive into it as a beginner. It has a drag-and-drop editor and other features geared to inexperienced users.
For one business website, you would pay $49 a year. You can also opt for the free version, which has a smaller set of features but will still give you a sense of what it’s like to use Elementor.
- Relatively easy to install and use.
- With numerous templates, widgets, integrations with marketing tools, and opportunities for customized code, it gives you a great deal of freedom to design your site as you see fit. This is especially true of the paid version.
- Sometimes interacts poorly with other types of WordPress software, such as WP Rocket.
- May bloat your site with unnecessary code that slows page loading.
Frequently asked questions – FAQ
What are the main drawbacks of website builders?
Website builders tend to impose too many restrictions, holding you back from developing a more powerful site. If you want to make your site more unique, strengthen its SEO, integrate it with new kinds of apps, or improve its performance in other ways, you may face frustrating limitations. Many website builders also make it difficult or impossible for you to switch platforms without rebuilding your site from scratch.
What is the best construction website builder?
For sheer versatility, flexibility, advanced SEO, and control over your content, WordPress will likely be your best choice. You may still be able to launch a satisfactory site with SquareSpace or do reasonably well with another website builder, but WordPress gives you more options for growth and improved site performance.
Do I need professional assistance with my website?
Even if you're aiming for a simple site, it helps to consult with a professional. There's more to your site than the layout and the visible content. You need to make sure that your site is performing optimally in search results and winning over customers. Furthermore, with professional assistance, you can truly maximize the potential of your site, improving it in ways that require experience with coding and web design.
Confident, creative and highly qualified interactive marketing and web design professional with 17+ years of distinguished performance in construction internet marketing, social media, SEM/SEO, branding, web design, lead generation and e-commerce.