27 Top Roofing Websites for 2022

Did you know roofing is one of the most searched construction trades online? With such a large market, roofers are in need of a superior website to win customers. Here’s some of the top roofing websites of 2022!
Estimated Read Time:  31 minutes

Investing in a high-performing, beautiful roofing website design gives your company enormous benefits, including more sales, a stronger reputation, and a reliable way for current and potential customers to connect with you. Your roofing site helps you rise above competitors in search rankings and convince customers that you’re their best choice.

As you think about the kind of website your roofing company needs, consider the core qualities of a great roofing website, how to choose an outstanding web designer, and how much money to invest in the site.

With careful planning, inspiration, and guidance from experienced professionals, your roofing website will become a true asset to your marketing efforts and give you an excellent return on investment.

Table of Contents

What Makes a Great Roofing Website?

Search Engine Optimization

To succeed at roofing SEO, your site needs a well-organized structure with meaningful internal links, and it must function well and look great on any screen size, including mobile devices. Ideally, the time it takes for a page to load shouldn’t exceed two seconds. The steps to stay under this threshold include reformatting images, using a cache plug-in to enhance loading speed, and hosting videos on a third-party platform, such as YouTube.

Substantive content is also critical for high search rankings. Landing pages, blog posts, and the site’s meta content need to incorporate well-researched and carefully selected keywords relevant to roofing. High-quality photos, videos, graphics, and other visuals improve SEO as well. Also, it’s important to emphasize geographic location to boost local SEO.

User Friendliness

SEO principles contribute to user friendliness. For example, pages that load more quickly have a lower bounce rate, because website visitors are less likely to get frustrated by the slow performance and hit the back button. A user-friendly site is also functional on all devices, such as smartphones. Customers should never encounter text that’s unreadable and buttons or links that are too small or spaced too close together to click on easily.

Site visitors should also be able to navigate the site easily and find the specific roofing service they need or the topic they’re interested in further exploring. The interactive features, such as forms, must always work properly, and there can’t be any broken links.

Customer Conversion

The ultimate test of your site’s success is whether it’s generating leads and sales. A strong website is persuasive and memorable, using attractive, compelling visuals and text to draw people in, inspire trust, and deliver value. It also features prominent call-to-action content that prompts customers to fulfill desirable goals. A CTA button may tell them to call you, and a contact form may urge them to enter their email for a free roof inspection or estimate.

Analytics tools give you insights into how customers are arriving at your site, moving through it, interacting with its content, and reaching the goals that you’ve set. To maintain a strong website, you need to keep tweaking or optimizing it to strengthen conversion rates.

How to Choose a Roofing Website Designer

Highly Developed Skills and a Strong Track Record

Start by evaluating the skills and experience of the company you’re looking into. Go over their previous work, which may be available as a portfolio, and read reviews and testimonials about them. Check if they produce websites that look homogeneous or if they can convey your brand personality and uniqueness.

Specialization

Pick a company that specializes in contractor websites and has successfully worked on sites for roofing businesses. Specialization means that the designer understands the requirements of roofing companies and what potential customers look for when they land on your site. For example, a skillful designer should know the best ways to design and position CTA content.

Marketing Expertise

Another critical quality to look for in a web designer is an understanding of marketing. Your website is more than an attractive representation of your brand. It’s a core part of your content marketing. A web designer needs to possess up-to-date knowledge on how to optimize your site for SEO and customer conversion, and they should also be familiar with the best metrics for determining whether the site is performing optimally.

Good Values

Hire a company that operates with transparency and integrity. Your web designer should be able to account for the costs of your site and justify each decision, explaining how it benefits your site’s performance and your marketing goals. Furthermore, if they say they’ll commit to a certain schedule and stay within a budget you’ve both agreed on, they need to follow through on those promises.

How Much Do Roofing Websites Cost?

Hiring a professional to build your website from scratch will typically cost somewhere between $2,500 and $10,000. However, the exact costs depend on a range of variables.

Size. Maybe you envision an attractive site with a basic layout and relatively few pages. Generally, this setup will cost less than a site with many pages and a more complex structure.

Web hosting. Your choice of hosting plan affects how much storage you have, the speed of your site, and whether or not your site will be prone to protracted downtime. Various web hosts offer cheap prices for plans, but you need to check that a cheaper plan won’t undermine your site’s performance and damage its SEO.

Security. What kinds of security features does your site need? At minimum, you need a Secure Sockets Layer certificate. The average annual cost of an SSL certificate is $60, but your site may require other security features. For example, you may want to integrate a payment portal with your site.

Content. You may need to hire a professional writer for landing pages and blog posts. For visual content, you may need a professional photographer, videographer, and graphic designer. Even if you perform at least some of the work on your own, you may have to pay for software and special equipment, such as cameras and microphones.

Complexity. The features you display, the layout you choose, the software you integrate with the site, and the complexity of the code also affect the price, including how much it will cost to optimize your site for SEO and update it when necessary.

To get a clear picture of how much your site will cost, it’s best to consult with a professional. Because so many details depend on your particular needs and preferences, you can get an accurate estimate only when you review the specifics with a web designer.

Our Picks for the 27 Top Roofing Websites of 2022

All County Exteriors

All County Exteriors

When arriving at the website for All County Exteriors, potential customers immediately see a badge showing that the contractor has been in business for 40 years, a fact that inspires trust. The headline beneath the badge delivers a quick, compelling message about the contractor’s quality and the fact that they serve New Jersey residents. By packing this information into a short amount of text above the fold, the website captures customers’ attention within moments of their arrival, making it much more likely that they’ll stick around and request a quote.

Customers searching for roofing services can easily find links to the relevant landing pages either in the body of the homepage or through the well-organized menu of all the exterior home services. If they have more time, they can enjoy an interactive project map, which allows them to travel around the state looking at various completed projects. The site is an excellent example of how contractors can deliver critical information to customers at lightning speed while also making it easy and fun for them to explore and learn more.

ABC Seamless

ABC Seamless

What immediately jumps out about the ABC Seamless website is its striking visual unity, a predominantly yellow and black theme that encompasses the logo, the text, and the image of a happy woman and girl. As customers scroll down, new pieces of the website quickly load and slot into place, introducing beautiful photos, top reviews, informative explanations, and other pieces of evidence that ABC Seamless is a customer’s top pick nationwide for steel roofing and other essential products for home exteriors.

The site displays both a phone number and a contact form above the fold. An additional reminder to reach out and receive a free estimate pops up soon after any page loads. Whether they’re investigating the contractor’s unique design tool or reading more about roofing styles, site visitors get prompted in multiple ways to take the next step and get in touch. This is a strong example of a site that successfully combines a great deal of substantive content with effective calls to action.

Harry Helmet

Harry Helmet

Harry Helmet, which delivers gutter and roofing services in nine states, has a friendly website that immediately reassures customers that they’re in capable hands. When arriving at the homepage, customers quickly learn about the company’s decades in business and the fact that it’s operated and owned by a family. They see highlighted reviews and a plethora of awards, accreditations, and mentions of national media coverage.

A striking quality to this website is how well it rapidly conveys facts to build trust and entice customers. The site mentions over 135,000 happy customers, spotlights a current major discount on installations, points customers to advantageous personal financing, and explains the company’s durable, environmentally friendly gutter technology. Because of the way it’s spaced out and presented free of dense text, the large volume of information throughout the site is never overwhelming. Customers consistently feel like they’re getting clear guidance from a friend who has expertise in home improvement.

North American Roofing

North American Roofing

Thanks in part to the creatively designed header, which brings to mind engineering plans, arriving at the homepage for North American Roofing feels like stepping into a complex and well-managed construction project. The site’s industrial vibe is well-suited to a company that works on commercial roofing in a variety of locations around the country.

In the homepage alone, there’s already a significant amount of information about roof replacement and other services, but most of the text is revealed only if you click on particular subheadings. This is an excellent way to give site visitors the choice of how much they want to read, which benefits busy building managers and business owners. A sticky menu, which includes contact information, remains visible no matter how far down the page a visitor has scrolled, and the page for each roofing system and service presents important details without getting too technical. The site beautifully conveys the company’s mastery, efficiency, and excellent organization.

Fahey Roofing and Contracting

Fahey Roofing and Contracting

At the homepage for Fahey Roofing and Contracting, customers enjoy a panoramic bird’s-eye view of a suburb, a lovely reflection of how the company helps build strong communities in West Virginia, Ohio, and Kentucky. It’s a good example of a background visual that manages to be eye-catching without distracting from crucial site features, such as a CTA button and a prominent form for requesting a free quote.

Because the company offers many services, including installations and repairs for several types of residential and commercial roofing, the site gives visitors multiple ways to easily locate the information they need. A well-organized menu, clear headers, and crisp, beautiful photos all point customers to the relevant service pages. In case customers are wavering about their decision, the site gives them multiple opportunities to read great reviews. This site excels at drawing customers in, helping them navigate to the one page they need among many, and reminding them of why and how they should reach out.

Infinity Roofing and Siding

Infinity Roofing and Siding

The site for Infinity Roofing and Siding serves as a great example of how to quickly and effectively communicate a company’s value. As soon as customers land on the homepage, they get drawn in by bold headers about successful, expert-level work, free reports and inspections, and enticing deals available for a limited time. They see badges from Google, Yelp, and the Better Business Bureau that all show high average ratings.

Even on the service pages, which have lengthier descriptions about what the company does, the site relies less on paragraphs and more on bullet points, headers, and bold text, making the content easy to skim. Whether customers are searching for residential roof repairs or commercial roof restoration, each page they land on has a contact form and a sticky menu that always keeps the company’s phone number in front of them. The site shows how a company doesn’t need any extraordinary website features to efficiently grab customers’ attention, communicate tremendous value, and secure leads.

Team Roofing

Team Roofing

One of the most impressive qualities about the Team Roofing website is its excellent use of visuals. Although the site is dominated by high-quality, detailed photos of roofs, customers don’t get bombarded by images, and the speed of page loading doesn’t slow down. The site also allows customers to click and zoom in on images, enabling them to get a sense of the texture of each roof, whether it’s a residential metal roof or an EPDM roof for a commercial building.

The website doesn’t rely on heavy amounts of text, but every line conveys important information, including the CTA messages positioned throughout. The company builds trust by showcasing awards and accreditations, mentioning decades of experience, and emphasizing its long-term dedication to the Atlanta Metroplex as a local business. It also highlights deals and articulates the benefits of various products. With its vibrant images and glowing promises, the site conveys a bright feeling of friendliness, honesty, and helpfulness, making customers feel like they can stop here comfortably and not have to look any further for their roofing needs.

Able Roof

Able Roof

The roofing page on the Able Roof website is a wonderful example of how to use different types of visuals to attract and inform customers. The page features a large diagram that highlights and explains different parts of a roof system, and it displays an interactive image that responds to the movement of a mouse, revealing what a roof looks like before and after a project. An embedded video also introduces customers to a 3D visualization tool for planning a roof project.

The homepage makes creative use of images as well. For example, by clicking on different parts of a large, beautiful house, site visitors can find the pages for roofing, masonry, and other services that Able Roof delivers in the Midwest and Southeast. At the same time, visitors can navigate the site with a standard menu if they want to. The site shows how to introduce creative features without sacrificing clarity or abandoning the familiar website elements people expect to see.

Cleveland Commercial Roofing

Cleveland Commercial Roofing

Take inspiration from Cleveland Commercial Roofing on how to make a business website sleek and streamlined. Except for two service pages, all of the information is presented on the homepage, so there’s little navigation necessary aside from scrolling up or down. Towards the top of the page, the site presents a CTA button prompting visitors to ask for a quote, while a noticeable but unobtrusive contact form remains at the bottom right of the screen at all times.

The site offers many examples of how to leave a strong impression just with images. For instance, accompanying the one line on roof layovers is a pair of before-and-after images that powerfully demonstrate the necessity of the project. A simple icon of Ohio reinforces the fact that the company has roots in the state and is dedicated to local communities. The crisp images combined with informative headers keep the site minimalistic in style and help ensure that the content stays focused.

Janney Roofing

Janney Roofing

Janney Roofing demonstrates how a roofing website can have a clean, spare design while still conveying warmth. This Central Florida company chose gentle lavender and darker purple as dominant colors for the website theme and topped the homepage with a lovely photo of employees. Scrolling down, customers see proof of the company’s generosity to local communities and headers naming core values in bold, dark font. Quotes from the CEO add another personal touch and continue to convey the message that the company is caring, dedicated, and friendly.

To build even more trust, the website displays the company’s certifications on every page, and the homepage showcases outstanding reviews from multiple platforms, including Facebook and Google. Even as the site emphasizes the human element of the company, it shares useful details about roofing materials and projects on every service page, additional evidence that Janney Roofing works with great technical knowhow. The site is an example of how a company can present itself as highly personable and impressively skillful.

Piney Orchard Roofing

Piney Orchard Roofing

The Piney Orchard Roofing website has a wholesome feeling, which is brought out by an earthy color scheme and lovely images of homes, including a panorama of a cul-de-sac on the homepage. This Maryland-based company takes a reassuring tone throughout the site, easing customers’ worries by highlighting fair prices, attentive customer service, high-quality results, and a five-star rating on Google across dozens of reviews. Site visitors feel like they’ve come across a friendly specialist who knows the local area and can handle their roof with skill and calm.

While many companies offer multiple types of roofing services or extend their services to other parts of the home, Piney Orchard Roofing focuses only on residential roof replacements. The site emphasizes this specialization, informing customers about signs that they need a replacement and sharing an informative page about the highly rated shingles the company uses; the variety of styles and colors are beautifully displayed. There’s also an individual page for each of the company’s main service locations, which improves the site’s local SEO.

Houston Roofing and Construction

Houston Roofing and Construction

Houston Roofing and Construction has a dynamic website with a red, white, and blue color scheme that brings to mind both the U.S. flag and the Texas flag, the colors evoking traditional values and a commitment to local communities. One of the site’s striking visual features is a dropdown menu that isn’t limited to showing subheadings but also reveals a well-chosen image and brief text about the importance of the services presented on each page. The site also has effective above-the-fold content, including contact information and an icon showing over 120 five-star reviews on Google.

Along with its energetic vibe, a key reason the website works well is how it repeatedly brings attention to what makes the company much better than any competitors. The site highlights the company’s impressive credentials, its superior warranties, and the fact that projects are never managed by subcontractors. Because these claims are backed by evidence and proof of the value and satisfaction customers enjoy, they never feel like empty boasts. The site is a strong reminder of how self-promotion can be impressive and persuasive when accompanied by substance.

JC&C Roofing Company

JC&C Roofing Company

Houston’s Top-Reviewed Roofing Company” is a headline customers immediately see when arriving at the JC&C Roofing Company homepage, and it’s accompanied by a blue badge linking to hundreds of great reviews. Throughout the site, the company emphasizes quality and rigorous standards, and it boosts customer confidence by displaying back-to-back awards that have placed it among the best three Houston roofing contractors.

Transparency is among the fine qualities demonstrated by this site. Unlike many other contractors, the company lists specific prices or price ranges on its homepage and repairs page. On the repairs page, there’s also a link to a YouTube video that shows what a roof inspection looks like, and site visitors see the roof from the perspective of a highly skilled worker. An excellent gallery page doesn’t limit itself to before-and-after shots but shows photos of the process of roofing work. Site visitors feel like they’re being invited along to a project, and the visuals are additional proof of a strong work ethic and expertise.

Roofing Giant

Roofing Giant

One of the best decisions Roofing Giant made for its website was to set up a landing page for video testimonials from satisfied customers and to feature one of these videos on the homepage. The testimonials add even more authenticity to the written reviews and awards displayed on the site. The Dallas-based company also does an excellent job with the site’s above-the-fold content, which includes a CTA button, a phone number, and an eye-catching message about round-the-clock support and lifetime coverage for services.

The commitment to supporting customers is reflected in the helpfulness of the site’s content, including an entire page on insurance restoration that gives customers a clear guide on what to expect, the headers and bullet points making the text more readable. Roofing Giant also demonstrates transparency by featuring impressive photos on the homepage that show in-progress and completed work. These photos don’t drag down page speed, because each image appears only when its thumbnail is selected. The site gives the accurate impression that the company is honest throughout every project and consistently successful at producing great results.

D&L Roofing

D&L Roofing

An interesting and effective choice made by D&L Roofing is to organize its homepage content into numbered sections, with each section presenting persuasive information for choosing the Las Vegas roofing contractor. The numbered format subtly pushes people to read to the end of the list, and they encounter a lot of impactful content along the way, including useful information about roofs, company contact information, and proof of the company’s excellence, such as an award badge.

The site presents a strong example of clean web design and the judicious use of text, including paragraphs that get straight to the point and critical information displayed in short lists and headers. To prevent overly long load times for pages, the images don’t load all at the same time; instead, they appear only when site visitors scroll to the relevant part of the page. The About page also adds a lovely personal touch to the site in the way that it emphasizes a commitment to community, family, and a trust-inspiring work ethic.

Hippo Roofing

Hippo Roofing

A cartoon hippo in the logo and a quirky font choice for the homepage’s main header add whimsy to the Hippo Roofing website, but these humorous details never detract from the strong professionalism and impressive experience conveyed throughout the site. The site displays multiple project galleries, each for a different type of roof. Another standout feature is the presentation of numerous glowing reviews and video testimonials, solid evidence of a stellar reputation.

On each page, contrasting background colors form boundaries between different sections, which makes the content easy to follow and absorb. Hippo Roofing also successfully draws customers’ attention by appealing to their need for knowledge. Multiple buttons encourage site visitors to learn more and to investigate the compelling evidence the company presents about its expertise. One page about hail damage invites customers to update their knowledge by dispelling common myths. As customers engage in learning, the Florida-based company consistently positions itself as the go-to source of knowledge, authority, and special benefits found nowhere else.

GAF

GAF

The website for GAF has the feel of a high-quality brochure with a meticulously planned layout, attractive images, and tons of useful information. The site has numerous pages, which makes its neat organization and easy navigability even more impressive. Each heading on the menu is accompanied by a dropdown of clearly labeled subheadings that direct customers to every corner of the site, whether they want to see examples of residential shingles or learn more about different commercial roofs. The menu also displays a button that allows people to quickly find a local contractor.

GAF is a roofing manufacturer with certified contractors around the country, and it appeals to diverse customers by offering both English and Spanish versions of the site and highlighting impressive statistics, including the services provided to over 90 million Americans. One of the unique visuals on the homepage is a rotating header that displays different powerful headlines with links to important parts of the site, including pages on cutting-edge products. This visual underscores the site’s overarching message that there’s something for everyone at GAF.

Texas Traditions Roofing

Texas Traditions Roofing

Throughout its site, Texas Traditions Roofing clearly makes its values shine, with a consistent emphasis on the company’s commitment to family, community, and high standards of traditional workmanship. The site has a theme of Texas stars and a red, white, and blue color scheme that reinforces the company’s dedication to residents and businesses in the state. The Texas-specific content, which includes individual pages for each of the company’s service areas, also improves the site’s local SEO.

The company doesn’t cram too much information into each service page; instead, it creates highly specific pages that separate repairs, maintenance, roof options, and other details for both commercial and residential roofs. Another strong design choice is the convenient blue arrow that allows customers to quickly travel back to the top of each page without having to scroll manually. Also, the “Contact Us” and “Free Inspection” buttons are always in view, making it easy for customers to quickly obtain the services they need. Convenience and consideration are woven into the design of this site.

Roofcorp

Roofcorp

Roofcorp has a dynamic site that comes alive as it’s explored, with new text sliding or popping into view as customers first land on a page or start to scroll down. Rotating carousels of impressive accreditations and reviews add to the energetic feel of the site, and so does the rich, bold color scheme dominated by dark red and black. The movements are never overly busy and don’t distract visitors from the content.

The site provides an excellent example of how to create a homepage that packs a punch, delivering important content swiftly and powerfully. As soon as site visitors land on the homepage, they learn about the company’s key certifications and extensive experience involving over 20,000 roof installations in the Denver area. They encounter buttons that direct them to request a roof inspection or a free estimate, and they see a menu that displays the company’s phone and email in a color that pops out. The site hooks potential customers and doesn’t waste any time prompting them to act.

Roof Joker

Roof Joker

Roof Joker offers a strong example of design consistency in its site, because the homepage and every service page has almost the exact same header and footer; the only difference between pages is some altered text. In addition to the contact form and phone number presented in the header, the footer adds a human touch with some company background and a cheerful photo of the employees. Each page also has a section on easy financing, an explanation of the work process, and a display of great reviews.

This approach ensures that customers receive similar information and calls-to-action regardless of how they land on the site. The Austin-based company also does an excellent job combining professional rigor with personal charm in its About page, which showcases individual employees and explains how Roof Joker got its unusual name. When customers see the individuals behind the scenes, they feel like they’ll be able to enjoy both skilled work and consistent personal attention.

Sutter Roofing

Sutter Roofing

Sutter Roofing highlights its impressive experience and lasting success by using its website header to point out the company’s founding in 1902. The changing images in the header include high-quality photos of modern-day commercial projects and one image from the early 20th century depicting enterprising men on a horse-drawn company cart. Site visitors immediately get the strong impression that they won’t be able to find any company more experienced than this one.

Depending on the page they land on, customers can watch a time-lapse YouTube video of a roof getting coated or read detailed answers to frequently asked questions on roof restoration and maintenance. The gallery page is organized well and divides the projects into different categories, such as industrial, government, retail, and sports facilities. Another lovely touch is how the page for each service area contains its own Google map showing the local Sutter Roofing office. The Florida-based company convincingly demonstrates its authority and reliable availability.

Florida Southern Roofing

Florida Southern Roofing

The cleanly designed site for Florida Southern Roofing demonstrates consistent branding, because every page is dominated by the gray, white, and red color scheme of the logo. Customers easily find the information they need in a detailed dropdown menu, and the site also has a long list of pages for each area served in Southern Florida. To avoid damaging SEO, the content isn’t simply duplicated from one page to another.

The top half of the homepage already tells you a great deal about the company’s quality and values, including the Roofs for Heroes donations and links to numerous great reviews. One feature you don’t see on most sites is a red circular icon that opens an accessibility menu, giving a more user-friendly experience to people with disabilities. Customers also receive reassurance of trustworthiness through 30-second YouTube videos that emphasize the vetting process for workers. These videos show the company’s sense of humor as well, combining professionalism with a bit of light-heartedness.

Jobe Roofing

Jobe Roofing

Transparency and expertise are two qualities much in evidence throughout the website for Jobe Roofing. A personable and professional video on the homepage features the president and other employees explaining the company’s excellent approach to projects and showing footage of highly trained workers. Instead of just posting accreditation badges, Jobe Roofing shares individual pages explaining what it means to earn a Master Elite Contractor or Silver Star Contractor certification. The California-based company has also enhanced trust by adding a page to the menu with a thoughtful COVID-19 policy.

Site visitors immediately grasp that the company works on residential, commercial, and industrial projects, because this fact appears in the logo and is highlighted through bold headers and eye-catching icons on the homepage, each linking to a relevant service page. The pages present information in easily digestible formats, including lists of pros and cons accompanied by striking images. Impressed by what they find, customers can easily request a free inspection and estimate through prominent links that appear on every page.

Matthews Roofing

Matthews Roofing

One of the highlights of the Matthews Roofing site is the use of high-quality images as educational tools. The page on infrared technology shows clear photos captured by drones that detect leaks. The maintenance page for commercial roofs displays a gallery of labeled images that site visitors can zoom in on. Galleries of commercial and residential projects introduce customers to different roof types while showing high-quality project outcomes.

Along with being used to inform, the site’s visuals reflect well on the brand, as seen with the homepage’s header photos of a vibrant cityscape and an impressive fleet of company vehicles. When arriving at the homepage, customers immediately learn about the Chicagoland company’s core values, decades of experience, and endorsement by Northwestern Athletics. The company also dedicates an entire page to a massive list of commercial clients, further proof of a stellar track record. Matthews Roofing supports all of its self-promoting claims with powerful evidence and demonstrates expertise with substantive content.

Lindholm Roofing

Lindholm Roofing

The site for Lindholm Roofing skillfully combines the friendly vibe of a long-standing family business with evidence of a larger company’s reach and resources. The homepage features both a warm family photo and a display of close to a dozen company offices and phone numbers. In case customers are confused about who to call, the sticky menu prominently shows a main phone number alongside the company’s reassuring and personable tagline.

The site’s energetic feeling comes partly from the rich orange and dark blue that dominate the color scheme and from the lively visuals, such as the squares on the homepage that flip over to reveal links to service pages. Some of these pages display persuasive videos that address customers in a conversational tone and encourage them to reach out. Every landing page has an eye-catching form and a CTA button for getting a free estimate, plus a display in orange and gold of the Chicago-based company’s high ratings. Impressive credentials and a consistent personal touch make for a winning combination on this site.

Innovative Roofing

Innovative Roofing

The Innovative Roofing site has a predominantly gray and dark blue color scheme, and these neutral colors give each page a calm and professional feel. The site draws people in with eye-catching and trust-inspiring features, such as an introductory video embedded in the homepage and a Google map that shows both the Nebraska-based company’s location and the stellar five-star rating across more than 390 reviews. Occasionally, a badge pops up in the corner of the screen mentioning that a customer just left a great review or booked an appointment.

One part of the site that comes across as a pleasant surprise is the regularly updated blog, through which Innovative Roofing gives customers valuable tips and warning signs about problems. Many companies that have a blog unfortunately leave it neglected, and it can raise questions in customers’ minds if they see that a year or more has gone by without a new post. The consistent blog posts and informative service pages are further proof that Innovative Roofing brings value to customers.

Burgin Roofing Services

Burgin Roofing Services

Burgin Roofing Services has a big and bold website. As soon as customers land on the homepage, they see multiple CTA buttons, the company’s phone number in large red font, and images of grand homes with beautiful and expansive roofs. Along with displaying an eye-catching menu, the site links to important service pages in a row of prominent circles, which are positioned beneath a carousel of accreditations. Within seconds, customers get a sense of what the South Carolina contractor can accomplish and how to reach them.

Another example of the site’s punchy style is the use of a Google map on the homepage that shows the numerous locations of the company’s projects. Alongside it, the site presents a headline about how the company has replaced over 8,000 roofs. With an effective visual and few words, Burgin Roofing Services reveals something impressive about its experience. The site’s content is ideal for people who don’t want to get bogged down in reading; it points them to certain memorable facts and pushes them to quickly request an inspection.

Prepare to Meet Your Professional Website Designer

As you can see from looking through these roofing websites, a strong website doesn’t have to have the same appearance or the exact same type of content. However, they do use a number of similar strategies to excel at SEO, user friendliness, and customer conversion.

Whether you’re building an entirely new site or considering an overhaul of the one you currently have, plan what you’ll discuss with your professional web designer. Think ahead about the color schemes you favor, the visuals you think would be effective, and what you’d like to share through well-written and compelling text. Consider how your site can reflect your brand personality and values and how it can bring out your ties to particular locations.

Also, prepare questions and concerns for your web designer. Maybe you’re worried about your budget, or you aren’t sure how your vision for the site can be implemented practically. You should bring up all of these issues freely with the design company.

If you have additional questions about excellent web design for roofing contractors, don’t hesitate to contact us. We’re also available to give you a high-performing site that helps propel you towards all your business goals.

Aaron R CEO

Aaron R. - CEO

Entrepreneur with 18 years experience launching and managing successful tech companies. As seen in New York Times, Inc.com, Smashing Magazine, Home Advisor and other various mainstream media.

Passionate about #seo #marketing #webdesign #socialmedia #blogging #family #texasbbq

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