How To Write a Killer Blog Post: Contractor Blogging 101

When it comes time to publish content on your contractor blog you need to follow these tips to ensure you’re writing killer blog posts.

Estimated Read Time:  14 minutes

As a construction company owner, you need the benefits of amazing blog content. A killer blog post will rank higher on search engines, driving more traffic to your website. It will also strengthen your reputation and do an excellent job of convincing website visitors to become your customers.

Table of Contents

Choose a Topic Your Audience Cares About

In most cases, your blog readers’ concerns are practical. They need to know how to complete a high-quality project without wrecking their budget. They want to understand a problem that’s plaguing their roof or the pros and cons of using certain materials for a renovation.

They’re also looking for inspiration, including examples of gorgeous remodeling projects or innovative feats of engineering. They’re seeking information about trends in design or construction and developments that may be useful to them, such as affordable energy-saving technologies.

In any post, you can position yourself as the following:

  • An expert who provides accurate, in-depth answers and stays familiar with industry developments.
  • A well-respected authority who possesses the skills and experience to tackle challenging projects.
  • A friendly and trustworthy figure looking out for your customers’ interests.
  • A thinker who works creatively, prizes innovation, and comes up with cost-effective solutions.

If you aren’t sure what to write about, the following are some suggestions:

  • Your own projects. Write about projects that showcase your abilities and the love you have for your work. Discuss problems that you successfully resolved and creative approaches that led to complete customer satisfaction.
  • Previous blog posts that you can expand on and link to.
  • Questions or problems that your customers have often brought to you.
  • The news, social media, and online forums. Look at what people are talking about and which questions remain unanswered or insufficiently explored.

Another tactic is to check out your competitors’ work. Don’t steal content from them, but read what they’ve published, and consider how you can provide a blog post that’s better in some way and unique to your company.

You can also discover what other people have written by conducting keyword research. You’ll get a better sense of what potential customers are looking for and how your post can stand out more. To aid your research, you can choose from among a variety of free keyword tools, such as the Keyword Generator from Ahrefs.

Hook Them With a Compelling Title

Contractor Blog Title

Blog titles need to pop and seize people’s attention. The title is what people primarily see in search results and social media feeds. Because there are so many other sources of information online, people need a compelling reason to click on your post.

Here’s some examples of titles that can catch peoples interest:

  • 15 Ways to Make Your Bathroom Look Bigger
  • Do-It-Yourself Disasters: Seven Mistakes to Avoid
  • Everything You Need to Know in 2022 About Kitchen Renovations
  • How Will a New Roof Lower Your Energy Bills?
  • Amazing Apartment Transformations With Before and After Pics
  • Paint Colors and Business Productivity: What’s the Connection?
  • Why Do People Love the Townhouses We’ve Built?

People are drawn to lists and how-to guides, but your posts don’t all need that format. Your blog title can also pose a question or present a problem and the promise of solutions.

Some of your posts may be entertaining or inspiring. Others may revolve around an interesting news item that’s relevant to your work and to your customers’ lives. Your blog title can push people towards finding out about something they’ve never seen or thought of before. They want to feel informed about trends and discover new possibilities for their home or business.

Furthermore, as long as you aren’t using them excessively, emotion words can be critical components of your title. These words generate more interest and urgency, increasing the chances that someone will quickly click on your post.

Deliver on Your Promise With Powerful Writing

Powerful Writing

Once you’ve drawn your readers in with a strong blog title, you can’t disappoint them with lackluster writing and filler content. Here’s what they should find when reading your post:

A Strong Introduction

The best opening for your blog post depends on the post’s topic, format, and tone. You want to engage the reader from the start and let them know that they’re about to dive into unique and informative content. What are some of the possibilities?

  • An eye-opening statistic or surprising fact.
  • A captivating anecdote. Maybe it will be humorous, or maybe it will talk about a dangerous problem or a daunting challenge you’ve seen on the job.
  • An emotional connection. Maybe you’re sympathizing with them about a problem, or maybe you’re sharing their excitement at something amazing that you’re about to show them in your post.
  • A thoughtful question. You can pose a meaningful question, paving the way to your proposed solutions or to an interesting discussion. Another possibility is to start with a brief quiz, a fun and informative way to keep the reader on their toes and give them a more interactive experience with your blog.
  • A straightforward lead. When reading a construction contractor’s blog posts, people may skip the introduction and head straight for the meat of the post. In your introduction, which may be no more than a few lines, you may want to simply share the main message of the post and why it’s important. However, even with a no-frills introduction, you should still use powerful and engaging language.

Easily Scannable Text

Some blog visitors will take their time with your post and read every word. Many others, however, will scan your post looking for specific bits of information. They may hop around, reading one section in the middle before jumping to the end or clicking on a link.

A killer blog post needs to accommodate both the careful readers and the quick scanners. One way to create scannable text is through the use of informative headers. Headers are great for roofing SEO, and they create well-organized posts. Readers searching for specific information will know where to look.

Another key strategy for scannable text is to avoid dense paragraphs. You can also make use of bulleted lists, which are great at highlighting specific examples or certain points you’re making.

High-Quality Writing

Avoid writing that says little and meanders a lot. Keep the quality of your writing high by:

  • Trimming unnecessary words and sentences.
  • Rewriting run-on sentences.
  • Using active, lively language to make clear points.
  • Allowing yourself to be personable. Even if your style is more formal, you don’t want to sound stiff or stuffy. You can use a tone that’s both professional and conversational.
  • Introducing keywords naturally.
  • Providing concrete examples and memorable details.
  • Avoiding vague or overblown claims.

Blog Post Length

Longer blog posts generally have a greater chance of ranking well in search results. If a high-quality post ranges between 1,000 and 2,500 words, Google is more likely to treat it as an authoritative source and push it up in the rankings.

However, you may not be able to or not want to write a lengthy post every time you update your blog. For shorter posts, aim for at least 300 words. At that length, a post still has a good chance of being ranked on Google, even if it may not ultimately perform as well as longer posts.

Your blog can have a mix of posts with different lengths. The longer posts may be the ones that contain evergreen content and continue to steadily bring in traffic. The shorter ones can be a lively mix of news, quick tips, or a question you’re posing to spark a discussion in your comments section or on social media.

Relevant Linking

When writing a blog post, you should look for opportunities to share high-quality links, especially to other pages or posts on your site. Through careful internal linking, you can improve your blog’s SEO and make it easier for readers to dive more deeply into your site in search of information they need. They’ll wind up spending a longer time on your site and developing a favorable impression of your company.

Clear Benefits

Readers need to have no doubt about how you’re beneficial to them. They need to be impressed by the value you’re offering and the ways you can significantly make their lives better.

Homeowners, for instance, are interested in finding out how you can save them money, fix and prevent problems, and boost the curb appeal and value of their home. They also want a beautiful and well-functioning home that improves their quality of life.

Commercial clients want to know how you’ll help them cut down on costs, spare them from disruption to their business operations, and make their company more productive and successful. They want assurance of how your work will help them attract customers or tenants.

Throughout your blog post, you can drop reminders of these benefits. For example, you can mention certain cost reductions or describe how much more attractive a space will look after a renovation. Without sounding pushy, you can convey to customers that you’re uniquely qualified to give them lasting value.

Share Images That Are Professional and Optimized

One of the things readers look forward to on a contractor’s blog are images. They want to admire photos or videos of beautiful designs and exquisite remodeling projects. They also want to see images that will show them details about how to identify a problem or how something gets installed or fixed.

The main problem with images is speed. Images increase the time it takes for a blog post to load on a web browser. High load times have a negative impact on SEO and can lead to frustration among your readers, who will hit the back button if your post is taking too long to appear. You need to find the right balance between image quality and page loading.

Another potential problem with images is when they aren’t sized properly. Maybe they’re cropped awkwardly or don’t fit the borders of your blog post. Because this problem makes your blog look unprofessional, it’s crucial to ensure that your images look good regardless of whether the reader sees them on a laptop screen or on a smartphone.

Be Selective

After completing an amazing construction project, you may have numerous images to share. Carefully choose a smaller number for your blog. Which images are the most beautiful, unique, or informative? Are any two images showing pretty much the same thing?

What you can do is share some of the images on your post and link to an album or gallery to display more. This will give customers the option to explore further if they want. Even if they don’t, they’ll still get a strong positive impression from the images you’ve shared directly on the post.

Optimize Images

After completing an amazing construction project, you may have numerous images to share. Carefully choose a smaller number for your blog. Which images are the most beautiful, unique, or informative? Are any two images showing pretty much the same thing?

What you can do is share some of the images on your post and link to an album or gallery to display more. This will give customers the option to explore further if they want. Even if they don’t, they’ll still get a strong positive impression from the images you’ve shared directly on the post.

  • Choose the best format and file size for each photo, and use compression tools like Tiny PNG and Kraken. If you’re hosting your site on WordPress, you can use highly rated plugins, such as Smush.
  • Make sure the width of a photo or video doesn’t extend beyond the borders of your blog.
  • Check that your images are changing for different screen sizes, including desktop computers, tablets, and smartphones. They should appear clear and attractive on any screen size.
  • Rely on asynchronous or lazy loading. Your images don’t all have to load at the same time, and priority should be given to the ones that first appear on your blog post.

Include in Your Location

It’s crucial for contractors to perform well in search engine results for their geographic area. If you’re located near San Francisco, for example, you want your business to pop up high in the search rankings whenever customers look for a San Francisco contractor.

How you introduce geographic location depends in part on the subject of your post. Maybe you’ll include your location in the title or at different points in the paragraphs and headers.

When mentioning your city, state, or geographic region, such as the Bay Area, introduce the information naturally. It shouldn’t be repeated too often or sound forced. For example, a simple way to mention your location is in your final paragraph, where you invite customers in your area to contact you. Another example is adding your location to an image caption or the alt text for an image.

Some of your blog posts may also discuss local topics, such as:

  • Rebuilding after a harsh storm or another weather disaster that hit your area.
  • The challenges of installing a foundation in certain soil types prevalent in your region.
  • Exciting new real estate developments in your city.
  • Trends in commercial properties and how local companies will benefit from your services.
  • The joy you take in serving local communities and what you love about your area.
  • Events in which your company has participated, such as a community fair or nonprofit activities.
  • Occasions when your work was inspired by local landmarks or the natural beauty in your area.

You don’t have to give a local focus to every post. Other areas of your site, such as your contact page and your meta content, will also contain geographic information for search engines to detect. That said, blog posts give you opportunities to strengthen your local SEO and help customers find you.

Finish With a Compelling Call to Action

Call to Action

It’s advantageous to conclude a post with a call to action. For contractors, this message typically encourages potential customers to ask for a free quote, and it reminds them of the phone number to call. It may also offer alternative ways to reach out, such as your email address or a link to a contact form on your site.

Additional possibilities for a call to action depend on what you’re offering through your site. You may want to remind people to subscribe to your blog for free, especially if you post regularly. In exchange for providing you with their email address, you may offer them certain perks, such as a free tutorial video or a limited-time discount for one of your services.

At the end of the call-to-action section, you may also want to leave customers with a final reminder of what you can do for them and the value you’ll bring to their homes and businesses. You want them to be convinced that they don’t have to look anywhere else for what they need.

In a highly competitive industry, killer blog posts help to set you apart from competitors and show customers that you’re deeply knowledgeable and trustworthy. Don’t hesitate to turn to us for more advice on writing blog posts that give your business lasting value.

Aaron R CEO

Aaron R. - CEO

Entrepreneur with 18 years experience launching and managing successful tech companies. As seen in New York Times, Inc.com, Smashing Magazine, Home Advisor and other various mainstream media.

Passionate about #seo #marketing #webdesign #socialmedia #blogging #family #texasbbq

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