8 Marketing for Roofers Tips That Deliver Results and Generate Leads
The following marketing tactics are designed to generate the maximum amount of leads for your business. These tactics don’t reinvent the wheel, but they are tactics that have been proven to work by thousands of businesses. Now you can implement them and reap the rewards.
8 Marketing Tactics for Roofers That Drive Business
Set Up a Referral Program
Referral programs are one of the best lead-generation tactics for two main reasons. The first is that referrals are typically the easiest leads to convert. The second is that when a referral program is up and running, your input is incredibly minimal, and your customers are doing the work for you.
Why are referrals easier to convert? It’s down to the fact that those prospects that have been referred to you are already a long way along the road to trusting you. They’ve had conversations about your services with the referrer, they might have already researched you. These people aren’t cold leads and, effectively, just need you to close their decision.
Referral programs for roofers are usually a case of asking your current customers to refer you to their network in exchange for a potential discount or bonus (it’s your choice). The person they refer might even get a discount too.
Turn Your Website Into a Lead-Gen Powerhouse
Your website is a stop for almost every lead that comes into your business. It needs to be ready to work hard and convert those visitors into leads and prospects.
The easiest ways to maximize website conversions include:
- Ensure it is easy and straightforward to navigate.
- Create a modern, interactive website design.
- Include clear call-to-actions that direct the user on what to do.
- Offer a variety of contact options including phone, messaging, and email.
- Explain your process and what the customer can expect when working with you.
- Share case studies and testimonials.
Invest in Paid Ads
Investing in paid advertising (commonly known as pay-per-click or PPC) is a great way to get leads quickly for your business. The biggest catch with paid advertising is often the cost of the investment, plus the necessity to get targeting right. Show your ads to the right people, in the right location, and at the right budget, and you’ll get high-quality hot leads. Google is the leading search ads provider, but many contractors have had great success by using social media ads on platforms such as Facebook.
Generate Commercial Leads With LinkedIn
Get Active on Social Media
Social media is part of almost every marketing strategy in the world nowadays. You can’t hide from it, and if you’re serious about growing your business then you need to be active on social media. That doesn’t mean you have to post endless selfies of you and your crew, instead treat it as a way to share information and your knowledge. You could share tips on how people can care for and maintain their own roofs. You might share FAQs on certain services. Sharing case studies and recent work you’ve done is another great option.
Just remember that people get turned off by selling on social media. Try to adhere to the 80/20 rule, where 80% of your posts are value-driven, and only 20% of your posts are about your services and sales.
Refine Your Google Business Profile for Local SEO
Your Google Business profile is a completely free tool given by Google that quite literally puts you on the map (Google Maps that is). You can select either a specific location you work from or you can select a service area that you serve. Whichever you pick your business profile can then appear in people’s searches within that local area. The more detailed information you add to your profile (including regular posts about offers or information) the more likely it will appear. You can also use it to gather and display reviews.
Focusing on local keywords, your own services, and keeping your profile up to date is a hugely important factor in boosting your local SEO.
Leverage Successful Projects and Customer Reviews
Your most successful projects should be turned into full case studies that you can share on your website. The best case studies explain what happens throughout the whole process and don’t only include your voice and opinion, but also that of the customer too. The customer’s view is what prospects will pay attention to the most. It allows them to imagine what it would be like to work with you.
If you really want to leave an impression, see if you can create some video case studies, testimonials, and reviews. They stick in the mind far more than the written word. You should also be sure to display your positive reviews and star rating.
Partner With Local Home Improvement Stores
Home improvement stores are a rich vein of potential leads. There are many people who will attempt to fix their issues themselves, but when they run out of time, patience, or ability, they’ll often ask where to turn next. If you’ve developed a relationship with a local home improvement store they might happily recommend your services. Especially if you are using them as your preferred supplier.
It might be tempting to try and launch into all of these tactics at once. Instead of that, it’s recommended that you try one or two to begin with. Make sure that they’re an embedded part of your business model and then expand from there. After that, you’ll be generating a steady flow of leads in no time.
Some of these tactics might work great for some businesses, and not so great for others. It all comes down to your marketing objectives and the nuances of each business.
Aaron R. - CEO
Entrepreneur with 20 years experience launching and managing successful web design and marketing companies. As seen in New York Times, Inc.com, Smashing Magazine, Home Advisor and other various mainstream media.
Passionate about #seo #marketing #webdesign #socialmedia #blogging #family #texasbbq